I thought I loved Gold Bond Ultimate Healing Skin Therapy Lotion until I tried Wal-mart's version.
equate Ultra Restoring Skin Therapy Lotion is amazing and HALF the price, at my Wal-mart anyway. store brand prices vary by store.
Anyway, I love this lotion. We put it on the kids every night because of their especially dry winter skin (and Son's constant drooling) I use it on my elbows, hands and this little dry patch of skin I always seen to have under my chin. [what is up with that?]
It's great. It's got a nice clean smell ... no fruits or flowers. It absorbs great and it not greasy.
So unless there's a buy-one-get-one-free deal out there for the Gold Bond or you just like to spend more, save some money and get a product that's just as good (or better in my opinion)